This photograph by Robert Heinecken is a development from his 'Are you Rea' series created in the 1960's. In the 1960's Heinecken created a series of photographs made by taking magazine pages selected on their aesthetic and used a technique similar to a photogram, showing both sides of the page. Later in his career, he strayed away from using negatives (black and white) versions of the image, and instead starting including their true colours using the same process. Heinecken's series was created to show that social media has affected most individuals, being the basis of what people see as social normatives in the past 50 years. He used pages showing models and fashion to show unrealistic expectations being put on to young women, by using editting, makeup and showing models who often did not have a healthy lifestyle. Although including colour in his image, a high contrast, low saturation and colour changes have been made to create a darker, more solemn effect to the image. Due to heinecken focusssing on negative effects of the media on society, the colours used are dulled to enhance this negative impact. Despite the faces overlapping centrally and looking as though this composition had been planned, Heinecken states in a teaching video that he does not crop or change the positioning of the pages and all the photographs in this series represent true magazine size. The compositions of his images are purely from luck and trial and error, going through pages to find one suitable to his desired effect. By using light tables to create this image, Heinecken had no control over what two pages were on the same images and therefor took time to find a page which would look good. Despite creating the images to show a message about the imapct of the media, Heinecken states that when choosing his images he decided purely on aesthetic.